How the medium affects the message
The purpose of this paper is to show how accounting for the most recent developments in such a qualitative subject as semiology can profoundly alter the patterns of a quantitative discipline such as...
View ArticleUsage creates innovation: future is local
Globalization is only a technician’s point of view – at least an industrial necessity. But certainly not a consumer need. An usually widespread idea is that tomorrow, life will be “standardized” all...
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